UK market penetration strategy

The Challenge:

An Israeli Company had a very cost-effective wireless capability but lacked a market in the UK. They wanted to introduce their product to British system integrators and distributors. DE&M Consulting was instructed to find potential distributors and/or system integrators who could become the client's partner(s) for years to come.

The Achievement:

DE&M Consulting pin pointed the key players for their products in the UK and presented our client a list of potential distributors. Two British system integrators are promoting the product, willing to invest their time to sell our client's products in the UK.

Estimation $1M of sales during Q1 and Q2 2008.

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